Mainline advertising is kind of like the coming-of-age ceremony for any marketeer. Suguna Daily Fressh has been a helping hand in this growth at Vartalaap. Explore a variety of creative ads that subtly change the perception of a 35-year-old legacy brand, in the minds of consumers that relish good ol’ tender chicken frequently. The fun in creating content for mainline advertising channels lies in sparking interests of loyal readers of traditional media. Plus, it’s marketing for chicken. Doesn’t that already sound like a big enough playground for fun? Take a look!
IPL HOTSTAR AD
During the craze of IPL in 2021, we were tasked with creating a 10 second ad that would play between 12 matches, repeating 6 times a day. 10 second ad, 3 days to execute and your idea hasn’t been solidified yet. What would you do? Would you ever aim at writing a script, bringing together your production team, and pulling off a shoot? Well, that’s exactly what we did. We spun this 10 second ad, Pen to Post readiness, in just 48 hours. Was it worth it?