What’s the one thing that has a guaranteed effect on fixing your mood as well as giving you energy? Sweets! Desserts, ice creams, candies — industries and stores producing these items thrive on our innate craving for something sweet and filling. One of these is Candy Cloud Factory — a popular dessert bar in Bangalore primarily focussed on cotton candy. With their cheerful pink and turquoise themed interiors, cutesy decor and the 24/7 effervescent vibe, this dessert bar makes you feel like you’ve stepped into Disneyland — while whipping up some delicious and unique cotton candy based desserts.
On a typical day, the founders of this venture came across an Instagram video of a cotton candy burrito. Inspiration struck, epiphanies followed and Candy Cloud Factory was born. They, along with a few friends and family members, turned their vision into reality when they went ahead with their inspiration and set up their store in 2019 in Koramangala. Their aesthetic and Instagrammable interiors — designed in bright variants of blue and pink — quickly became the talk of the town. The real catch, of course, were the desserts themselves — strawberry ice cream + candy floss, cotton candy affogato, bubblegum soda with cotton candy, and so on.
The goals for this client were quite straightforward — being a new and fresh startup, gaining popularity and getting customers was the most crucial task after first setting up smooth internal organisation and functioning.
As a new venture, everything from the smallest way of marketing their business to staff training and photography was a hurdle to overcome and a challenge to master. These were the things we handled for them:
Vartalaap’s involvement in these core tasks led to augmented outcomes of some of the most crucial factors for the development of Candy Cloud Factory.
This served as an all-round and completely immersive experience for us on many levels of our job as a branding and marketing firm. Candy Cloud Factory, being a snack and food client, added to the versatility of the clients we have dealt with. Dealing with inventory management and staff training are always daunting yet very educational experiences, so they served as crucial learning steps in our journey towards being the go-to choice for brands to invent/reinvent themselves and move on to a higher level of success.
Subscribe to us for FREE to get regular email updates about organisation